Why Is Jeffree Star Being Sued By Anna Nicole Smith’s Estate?

As one of the highest paid YouTubers in the platform’s history, controversial beauty guru Jeffree Star is no stranger to conflict and accusations. Since founding Star Jeffree Star Cosmetics in 2014, the 34-year-old has become almost as famous for his drama with other YouTubers and media personalities as he is for his progressive creations.

But lately, The Swelling reported that Star’s latest problems went beyond just YouTube drama. Star was sued by the estate of Anna Nicole Smith, the iconic Playboy model, actress and sex symbol who sadly passed away in 2007 at the age of 39. Smith’s estate accused Star of using appearance and personal name. TV to sell several popular Jeffree Star Cosmetics Products.

Anne Nicole Smith
Anne Nicole Smith JIM RUYMEN / AFP through Getty Images

Star was recently prosecuted by the Smith estate

Smith was famous for her iconic signature look, which featured cleavage-baring women’s dresses, pleated dress, blue eyeshadows, blonde curls piled up high – and, to true, thick, bright lipstick in orange, straw- red color. According to The Blast, the last one to appear was inspired by a lipstick shade and lip liner titled “Anna Nicole.”

The late model’s estate sued Star in Superior Court in Los Angeles for allegedly using “Smith’s name, image and appearance for advertising for his sales and his commercial products.” sell different. ” The suit noted the “huge commercial value” of using Smith’s appearance.

According to the plaintiffs, Star was not allowed to use Smith’s name, signature signature, or images of her appearance in his makeup products or on his packaging. The documents also noted that not only was the YouTuber beauty not allowed to do so, but he did not provide any compensation to Smith’s estate for his Smith-inspired results. reic.

The lawsuit sought anonymous damages

The plaintiffs involved in Smith’s estate sought anonymous compensation for Star’s unauthorized use of the model’s name and appearance. If the YouTuber loses the suit, he may have to turn over his profits from any sale of the velor liquid lipsticks or lip liner in question, according to ET Canada.

The documents also refer to the popularity of Star products (reportedly) inspired by Smith – with the velor liquid lipsticks selling out many times to date and referred to as the “classic cult ”In marketing materials.

Star has not yet responded publicly about the suit. Meanwhile, amid the controversy, the entrepreneur unveiled a fresh green “Blood Money” palace on November 7th.

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