Anyone who has followed Taylor Swift ‘s career knows that it is nothing if it is not strategic. The oral tradition The artist has been hailed as the queen of Easter eggs, often making announcements about her music months or even years before she releases it to the world. Plus, Swift is always the ideas behind the marketing used to promote her records, coming up with sensible ideas like incorporating parts of the old magazines with deluxe editions of her records. Of course, Swift is so good at marketing and PR, she admits it would be a career path if she weren’t a musician.
Swift had always been at the forefront of her albums, which is why Swifties was shocked when she released her eighth studio album, oral tradition with less than 24 hours notice. The way the singer released “peace” oral tradition never seen before for it, but the way she put out the record is not the only thing Swift did differently. Of course, the writing oral tradition let Swift break her own rules like never before.
Taylor Swift reflects on ‘oral tradition’
Luckily enough, when Swift reached out to Aaron Dessner (with whom she wrote most folklore) to see if he was interested in working together, she wasn’t even sure she was writing a record. Swift was just looking for a creative approach and a quarantine approach. It wasn’t until she and Dessner wrote a few songs that Swift realized she was, in fact, making a record.
“I thought at first, ‘Maybe I’ll make a record next year, and I’ll release it in January or something,’ but it came to an end and we released it in July,” he said. Swift in conversation with Paul McCartney for Rolling Stone. But even when Swift realized she was making a record, she didn’t feel the limitations of old records. Since she didn’t have to think about how her music would translate to radio or concerts, she wasn’t bound by a set of rules.
The singer thought about ‘folklore’ differently than her other records
“And I just thought there are no rules anymore, because I would put these parameters on myself, like, ‘How do I hear this song in a theater? How does this song sing on the radio? ‘”Swift Share. “If you remove all parameters, what do you do? And I believe the answer is oral tradition. ”
Swift also felt like she had more freedom lyrically. She enjoyed using more poetic words as she did not feel compelled to write music for the radio. He did this oral tradition feel like even more of a storyline for fans to immerse themselves in.
Swift was cheaper with her words for the record
“I also used words I always wanted to use – sort of bigger, warmer and better words, like ‘epiphany,’ in songs,” Swift said. “I always thought, ‘Well, that’s never found on pop radio,’ but when I was making this record, I thought, ‘What are the paths? Nothing makes sense anymore. If chaos is everywhere, why don’t I just use the word damn I want to use in the song? ‘ ”Clearly, Swift worked feeling more free for her. We are interested to see if folklore rack up any Grammys. But, even if it doesn’t, Swifties is still on the moon around the table.