Fans sometimes wonder how their favorite artists make money outside of music.
Kanye West has done well with fashion, Rihanna has her popular brand Fenty, Nas is into technology, and 50 Cent has hands in entertainment, beverages and more.
Many hip-hop artists have turned their fortunes into millions by multiplying, and Juicy J of Three 6 Mafia one of them.
Juicy J is an Oscar winner
Never forget that Three 6 Mafia made history when they won an Academy Award for Best Original Song in 2005, making them the first hip-hip group to win in the category and play at the full event stars. They wrote “It’s Hard Out Here for a Pimp” for the film Hustle & Flow and Terrance Howard captured the song in the film.
But Juicy J’s career began years earlier in Memphis, Tennessee when he and the Three 6 Mafia team performed beats and rhymes in the ’90s.
He later pursued a solo career in music and film, working with artists such as Gucci Mane, Wiz Khalifa, Katy Perry, Travis Scott, and Megan Thee Stallion. He’s been in the game for decades and still releases music.
Juicy J is a progressive investor
Like many of his contemporaries, Juicy J (nicknamed Jordan Michael Houston) invests in stocks and real estate. While sitting with Men’s Health, he opened up about his spending habits.
His first big purchase involved a luxury vehicle – a Maybach – and Juicy J was telling the story of driving around with Isaac Hayes.
But he also talked about making wise investments. Favorite one? Basic water. The brand is easily recognizable by the curvy bottle and the turquoise color cap.
“Dr. Luke called me and told me he was starting this water company called Core. He asked me if I wanted to put in some money, ”said Juicy J.“ I dropped a bag and forgot about it until I woke up one day and saw the company sold out for as much as $ 500 million. Yes, I got a nice percentage of that! ”
He advised others not to throw their money into one investment and revealed that he owns stock in Apple, Netflix, a cannabis company, and Fortnite’s parent company, Epic Games.
Core Hydration sold to major brand
Back in 2018, Core Hydration was acquired by Dr. Keurig. Pepper in a contract that included bottled water and fruit irrigation. According to a press release, the deal was worth $ 525 million and in the 12 months prior to the deal, Core made about $ 200 million in sales.
Juicy J received a recommendation to move on the investment along with other celebrities that included Perry, Diplo, and Becky G. As for financial advice, it says budget, save, and make sure your taxes are charged. pay.
In addition to putting his money to work, Juicy J keeps busy creating bucks for Megan Thee Stallion, TI, A $ AP Rocky, and more. Now, it earns huge profits through music, investments, film, and product sales.