Gwyneth Paltrow he rose to prominence in the 1990s and 2000s as an actor. However, she has made a name for herself as a businessman. Despite the fact that its lifestyle brand Goop is a successful financial backer, Paltrow’s business strategy has drawn some controversy. Of course, it can also be explained by a single line from the hit movie Mean girls.
Gwyneth Paltrow has been very successful with Goop
In 2008, Goop began as a newsletter that allowed Paltrow to share lifestyle advice with other women. It became an official company three years later.
Since then, Goop has grown into a major player in the lifestyle space. The brand’s website and social media pages continue to offer tips and advice on topics such as beauty, fashion, travel, health and fitness. Goop also has an e-commerce division and a brick-and-mortar store, selling products like the ones for the body and home.
In 2020, Paltrow hosted a concert called The Goop Laboratory on Netflix, which discussed various ideas in the area of wellness.
However, Paltrow and Goop have caught fire many times for promoting pseudoscience and advertising wellness products whose effectiveness has not been proven by scientific study.
Gwyneth Paltrow’s business strategy for Goop is similar to the ‘Mean Girls’ quota
Paltrow has defended Goop prices a few times. In an interview with Glamor in 2016, she said, “Sometimes I get tempted if someone is like,‘ Goop is so expensive. ‘I’m like,’ Did you look at the website? Did you see the range of price points? ‘Reason to sell things for $ 8.’ I’m like, ‘If you want to do f-ck with me, bring your A game. At least all your information. “
In 2018, Paltrow discussed this topic again in an interview with New York Times Magazine. This time, she defended her company by saying that its products are different than others on the market, which is why they cannot be priced the same.
“It is vital for me that we aspire. Not in terms of price, because content is always free, ”she said. “Our stuff is beautiful. The ingredients are beautiful. You can’t get that at a lower price. You can’t market those things. ”